In recent days, the nation’s media, from The New York Times to New Hampshire Public Radio, turned to Dartmouth for comment. Here’s what four professors and a Tuck student had to say:
“The fast food industry spends somewhere between 100 to 200 million dollars a year on advertising to children, ads that aim to develop brand awareness and preferences in children who can’t even read or write, much less think critically about what is being presented,” says Geisel’s James Sargent in a RedOrbit story about children and advertising.
“One of the advantages of having a strong brand is that it helps you weather a crisis more easily,” says Tuck’s Kevin Lane Keller in a New York Times story about the recent G.M. recalls involving many of its most popular and best-known models.
“Have you ever wondered why we refer to good friends as ‘close’? Or why we might say that a birthday is ‘just around the corner’?” asks Professor Thalia Wheatley in a Northeast Public Radio interview about the use of distance metaphors.
“I’m a Dartmouth alum; Mike and I are both Tuck students; our entire team is made up of Tuck and Dartmouth students. Because we’re insiders, and because we’re adding value to the educational platform here, there was more interest in it,” says Eric Winn ’04, Tuck ’14, in an NHPR interview about the new food truck business founded by Winn and Mike Parshley, Tuck ’14.
“It is important for Dartmouth veteran students to be a part of campus life, good for them but also good for the other students,” says James Wright, president emeritus and an advocate for students who are military veterans, in an interview with the Valley News about a nonprofit group’s plan to buy a house near campus for veteran students.
