The Collins dictionary describes hyperconnectivity as: “The state of being constantly connected to people and systems through devices such as smartphones, tablets and computers – and sometimes through software that enable and promote constant communication.”  The internet, social media, smart mobile devices, big data and digitization have converged and changed the competitive landscape on a global basis. Control has shifted. Before the age when people were globally connected to each other, the corporation largely had control of how and what they would sell, communicate and engage. But what does this shift in control mean for business? How can corporations remain relevant to their consumers while striving to raise brand equity? What opportunities exist for companies to capitalize on the connected marketplace? James L. McQuivey, Ph.D., Vice President, Principal Analyst Serving CMO Professionals at Forrester, will explore these questions and more. 

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