Diffusion of Information Through On-Demand Information Seeking Behavior
Professor David Lazer shares results from two country-level experiments that point to a non-social spreading mechanism: the spread of information through on-demand “pull.”
Presenter: David Lazer, Professor in Political Science and Computer and Information Science, Northeastern University
Title: Diffusion of Information Through On-Demand Information Seeking Behavior
Abstract: Information, ideas, and products can spread interpersonally through social networks, in a manner similar to infectious diseases. However, information also spreads non-socially via traditional broadcast mechanisms from a central source such as advertising in magazines or web pages. In this paper we report results from two country-level experiments that point to another non-social spreading mechanism: the spread of information through on-demand “pull.”
The DINR Group's speaker series for the 2016-17 academic year has been made possible by funding from Dartmouth's Neukom Institute and from the Program in Quantitative Social Science at Dartmouth.