Diffusion of Information Through On-Demand Information Seeking Behavior

Professor David Lazer shares results from two country-level experiments that point to a non-social spreading mechanism: the spread of information through on-demand “pull.”

October 21, 2016
12 pm - 2 pm
Location
Tuck School of Business, Volanakis Faculty Seminar Room (Buchanan 051)
Sponsored by
Neukom Institute
Audience
Faculty
More information
Kimberlee Hayward

Presenter: David Lazer, Professor in Political Science and Computer and Information Science, Northeastern University

Title: Diffusion of Information Through On-Demand Information Seeking Behavior

Abstract: Information, ideas, and products can spread interpersonally through social networks, in a manner similar to infectious diseases. However, information also spreads non-socially via traditional broadcast mechanisms from a central source such as advertising in magazines or web pages. In this paper we report results from two country-level experiments that point to another non-social spreading mechanism: the spread of information through on-demand “pull.” 

The DINR Group's speaker series for the 2016-17 academic year has been made possible by funding from Dartmouth's Neukom Institute and from the Program in Quantitative Social Science at Dartmouth

Location
Tuck School of Business, Volanakis Faculty Seminar Room (Buchanan 051)
Sponsored by
Neukom Institute
Audience
Faculty
More information
Kimberlee Hayward